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Geralyn Breig, who joined Revlon in 2023 as president, North America to lead the region’s transition out of bankruptcy, will return to her corporate board work.
April 16, 2025
By: Lianna Albrizio
Revlon Group Holdings LLC has appointed Dana Medema to the role of president, North America.
Geralyn Breig, who joined Revlon in 2023 in the same capacity to lead the region’s transition out of bankruptcy, will now return to her corporate board work.
She will support Medema’s transition through the month of May when her role is effective May 5. Medema will report directly to CEO Michelle Peluso.
“We are excited to welcome Dana to the Revlon team at this critical moment in our company’s history,” said Peluso. “Her impressive personal care background, combined with her strong leadership and global commercial and innovation experience make her the perfect fit as Revlon embarks on our next chapter of growth. Dana’s energy, passion and commitment to driving culture will be critical to our success.”
Medema has experience in personal care and a strong track record in business and cultural transformation. Most recently, Medema was the senior vice president and head of personal health – North America at Philips, where she was accountable for driving revenue, margin and profit and leading the strategic direction for the largest Personal Health region.
Medema has over 20 years of global fast-moving consumer goods experience leading businesses for Clorox, Colgate-Palmolive and Philips across both North America and Europe.
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